With everything that has gone on regarding the MLS service in the last 18 months, a lot has changed when considering Internet marketing and Realtors. The time when the only way of viewing home listings on the internet was by accessing the MLS has come and gone, and new opportunities and advertising methods in relation to this internet are now abundant.
The Globe and Mail recently published an article entitled "Big-name Realtors plot rival listings site" ( http://www.theglobeandmail.com/report-on-business/big-name-realtors-plot-rival-listings-site/article1690739/ ),which describes how brokerages are attempting to counter the changes in the MLS rules. The article talks about how real estate firms are going to build private listing sites that have more features and information than the MLS has ever had. Some of the knowledge to be included on the new private sites are items such as average house price in the area, school information and information about the region. Providing this type of information is absolutely beneficial to the buyer, however, by creating a range of independent listings sites the industry seems to take a step backwards by creating a more segregated listing network. The main benefit of the MLS was that you could view almost all listings in Canada at one central listings network, which is now what makes Craigslist so exciting.
Craigslist has the potential to be an even bigger network for listings because both realtors and owners can post their home listings on the same site for no fee. As for the abundance of information? Well that is where Icon Marketing comes in! Icon ads include a variety of pictures and information regarding the surrounding region, maps showing where schools are, organized tables displaying pricing information, and customized headers and text, all on your Craigslist advertisement! Since each ad is highly customizable and made especially for that certain listing, we can include any type of visual or written information the realtor deems valuable. This may be school board information, city hall news, or tax information.
Have the best looking and most informative Craigslist advertisements on the Web! Call Today and let's get started! 604.831.7508.
