Different properties are attractive to different buyers because of the fact that each individual will have unique preferences and requirements. For example, there may be some buyers who absolutely require a property that is within walking distance of an elementary school, while there may be others who desire a home that is in close proximity to a public transportation hub. Each property has different benefits, and these different benefits determine the type of buyer that is most likely to be interested in the property. A house on the beach will most likely be bought by someone who is seeking a relaxing environment near the water, while an apartment unit in a busy area may likely be purchased by an individual who prefers to walk and bike places.
The first example below is a Google Earth image that is advertising the fact that this apartment listing is in close proximity to a major public transportation hub. The second example shows a listing that is within walking distance to both an elementary school and a secondary school. Tools such as Google Earth help us to better market the benefits presented by each listing, especially when considering location and proximity.
The images seen below would be viewed directly from your advertisement!
